Clinically crafted beauty, born from love and integrity.
We are Enxhi and Esa, the wife and husband duo behind Nuur Cosmetics. Two healthcare professionals with one shared vision: beauty that never compromises health.
Enxhi is a nurse, and Esa is a clinical pharmacist with over 10 years in healthcare.
Nuur began with something simple: a compliment.
Esa noticed Enxhi’s lashes looking longer after using a serum. The results were real, but the ingredients did not meet our standards.
So, we created our own.
Gentle, effective, and made for sensitive eyes.
After two years of careful formulation, Nuur Lash was born.
What started as a small brand has now become a viral global beauty movement, and we are just getting started.
The Meaning of Nuur
Nuur means light, glow, and transformation. It represents that effortless radiance people notice before they even know why.
It is about confidence, care, and celebrating your natural beauty.
That is what Nuur stands for: beauty that feels as good as it looks.
Our Story
When Enxhi moved to the UK at 23, she loved beauty but struggled to find products that were gentle and reliable. False lashes felt heavy, and most lash serums used harsh ingredients.
As clinicians, we wanted something better, a clean beauty alternative that actually worked.
We created Nuur Lash to prove that gentle can also be powerful. The results spoke for themselves, and soon our community began sharing their transformations online.
Nuur Lash went viral, and what started in our home has grown into a worldwide brand that redefines lash confidence.
Our Approach to Beauty
Every Nuur formula starts with one question:
Would we use this ourselves?
We research every ingredient carefully and focus on lash health, comfort, and performance.
Each product is created in the UK under strict cosmetic regulations and developed with the same care we bring to our clinical work.
We call it ethical beauty: results you can see, ingredients you can trust, and confidence that lasts.
The Nuur Promise
We are not just creating beauty products. We are building something we believe in.
A brand grounded in honesty, responsibility, and transparency.
When you choose Nuur, you support a clinician-led family brand built on passion and integrity.
What started as a dream between two people is now a fast-growing global community of customers who love Nuur Lash for its results, its care, and its clean approach.
Nuur Lash has proved the naysayers wrong by showing that real, visible results do not require compromise.
We invite you to see what the hype is about and join our family.
Beauty you can feel good about. Confidence that lasts.
Our Vision
Nuur is more than a cosmetics brand. It is a new standard for clinically inspired, ethically formulated beauty.
Our mission is to bring clean, credible beauty to the world, combining science with simplicity.
We are building a brand designed to stand the test of time, loved for its honesty, care, and the people behind it.
This is only the beginning.
We are Nuur, and we are here to shine.
